How Duvin Grew ROAS +478% in Five Months
Background.
Duvin is a Florida-based leisurewear brand known for retro-inspired apparel built for surfing, golf, and everything in between. Founded in 2010, the brand has grown from local roots into a globally recognized name in premium casual clothing.
When Jetset began managing Duvin's Meta account in late 2025, the brand identity was strong, but paid social was underleveraged. The opportunity was to make every dollar go further. Jetset partnered with Duvin to restructure paid social with a focus on creative relevance, audience precision, and cost efficiency across the full funnel.
Approach.
- Audit existing account structure and identify sources of inefficient spend
- Restructure campaigns to improve targeting precision and reduce overlap
- Refine creative strategy to boost ad relevance and lower impression costs
- Tighten audience segmentation to drive higher click-through and engagement rates
- Optimize toward landing page views to improve traffic quality beyond the click
- Scale spend incrementally as efficiency benchmarks were validated
We've loved working with Jetset and are already expanding scope!
Austin Duvall, Co-Founder | Duvin
Results.
Jetset's restructuring of Duvin's Meta account delivered compounding improvements in efficiency over five months. Purchase ROAS grew +478%, climbing from 1.19× in November 2025 to a peak of 6.88× by March 2026, driven by tighter audience targeting, stronger creative relevance, and more disciplined budget allocation.
The gains extended across the full cost structure. CPM declined 40% while CPC fell 58%, reflecting improved creative performance and better audience selection. Cost per landing page view also dropped 70%, and the narrowing gap between click cost and page view cost signaled that traffic quality improved.
All these efficiency gains also translated into real scale. March 2026 delivered over 2,000 purchases (more than double November 2025’s volume) at the account's strongest ROAS, demonstrating that this system could absorb higher spend without degrading returns. Today, Duvin has a paid social system with the structural efficiency to compound returns as the brand continues to scale.
About Jetset.
Jetset partners with fast-growth and enterprise brands to power Bespoke Growth, a wait-listed growth botique across all channels, and CxRM™ – our full-service retention and lifecycle offering that fuses enterprise CX with world-class retention marketing to drive growth, reduce churn, and wow customers.
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