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Laundry Sauce is a premium DTC brand elevating the everyday laundry experience with high-end, luxurious scents. By Holiday 2025, email and SMS were expected to carry a larger share of revenue during the most competitive retail window of the year.
The constraint wasn’t demand – it was scaling retention messaging without damaging engagement, deliverability, or customer trust as volume ramped into BFCM.
Jetset partnered with Laundry Sauce to orchestrate a higher-intent holiday cadence, align email and SMS, and protect list health while pushing for measurable YoY gains.
Retention revenue YoY
Email revenue YoY
More orders YoY
Holiday 2025 proved Laundry Sauce could scale retention in a crowded period without leaning on short-term tactics. Even with email delivery volume up 89% YoY, engagement moved in the right direction.
Jetset’s work centered on coordination and control: a disciplined BFCM cadence, tighter segmentation, and creative improvements that increased relevance at scale. That translated into a 62% YoY lift in retention revenue, with email revenue up 18% YoY.
Just as important, list health strengthened during the ramp. Open rates rose from 41.6% to 52%, while spam complaints fell by more than 65% YoY – signals that inbox placement and targeting held up under pressure.
With AOV holding around $110 and email campaign orders up 29% YoY, Laundry Sauce exited BFCM with a retention engine that can expand reach and convert incremental buyers without sacrificing deliverability or customer experience.
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Jetset partners with fast-growth and enterprise brands to power Bespoke Growth, a wait-listed growth botique across all channels, and CxRM™ – our full-service retention and lifecycle offering that fuses enterprise CX with world-class retention marketing to drive growth, reduce churn, and wow customers.
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