Growing CRM Revenue 62% YoY during BFCM
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Background.
Laundry Sauce is a premium DTC brand elevating the everyday laundry experience with high-end, luxurious scents. By Holiday 2025, email and SMS were expected to carry a larger share of revenue during the most competitive retail window of the year.
The constraint wasn’t demand – it was scaling retention messaging without damaging engagement, deliverability, or customer trust as volume ramped into BFCM.
Jetset partnered with Laundry Sauce to orchestrate a higher-intent holiday cadence, align email and SMS, and protect list health while pushing for measurable YoY gains.
Approach.
- Build a BFCM-to-holiday calendar with clear channel roles
- Coordinate email and SMS messaging to avoid overlap and fatigue
- Expand email reach while protecting deliverability and inbox placement
- Strengthen segmentation to keep sends relevant at higher volume
- Refine subject lines and creative to lift opens and clicks
- Tighten list hygiene with suppressions and quality controls
- Monitor unsubscribes and spam signals and adjust cadence quickly
We had our best BFCM ever! The Jetset team is truly world-class!
Ian Blair - Co-Founder & CEO
Results.
Holiday 2025 proved Laundry Sauce could scale retention in a crowded period without leaning on short-term tactics. Even with email delivery volume up 89% YoY, engagement moved in the right direction.
Jetset’s work centered on coordination and control: a disciplined BFCM cadence, tighter segmentation, and creative improvements that increased relevance at scale. That translated into a 62% YoY lift in retention revenue, with email revenue up 18% YoY.
Just as important, list health strengthened during the ramp. Open rates rose from 41.6% to 52%, while spam complaints fell by more than 65% YoY – signals that inbox placement and targeting held up under pressure.
With AOV holding around $110 and email campaign orders up 29% YoY, Laundry Sauce exited BFCM with a retention engine that can expand reach and convert incremental buyers without sacrificing deliverability or customer experience.
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About Jetset.
Jetset partners with fast-growth and enterprise brands to power Bespoke Growth, a wait-listed growth botique across all channels, and CxRM™ – our full-service retention and lifecycle offering that fuses enterprise CX with world-class retention marketing to drive growth, reduce churn, and wow customers.
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