How a Jewelry Retailer Grew Paid Media Revenue 50%
Background.
This fast-growing jewelry retailer was entering a new phase of scale, with paid media positioned as a primary growth lever. While paid search and paid social were already active, performance had begun to plateau - rising CAC and inefficiencies threatened to hinder further growth.
The mandate was not simply to spend more, but to scale profitably. Jetset was brought in to oversee growth strategy across paid search and paid social, with a focus on improving efficiency, unlocking incremental revenue, and building a paid media system capable of scaling without sacrificing return.
Approach.
- Rebuilt paid channel strategy around efficiency-first growth rather than budget expansion
- Reallocated paid search spend toward high-intent queries to maximize return
- Reduced inefficient spend while improving ROAS through tighter search structure and optimization
- Scaled Meta performance by dramatically increasing creative output and testing velocity
- Shifted paid social optimization toward CAC discipline and creative-led performance
- Aligned paid media execution across channels to support sustainable, cross-channel growth
I love how Jetset takes a very holistic view to growth and always goes above and beyond.
CMO - Jewelry Retailer Client
Results.
Jetset’s efficiency-first approach unlocked significant growth across both paid search and paid social. Paid channel revenue increased 50% year over year while overall return improved by 39%, demonstrating that scale did not come at the expense of profitability.
In paid search, Jetset improved ROAS efficiency by 44% while reducing spend by 26%, proving that tighter intent focus and smarter allocation could drive more value with less budget.
On Meta, a fourfold increase in creative output accelerated learning and improved performance, resulting in a 37% reduction in customer acquisition costs.
Together, these improvements transformed paid media into a more predictable, scalable growth engine-one built to support long-term expansion rather than short-term wins.
About Jetset.
Jetset partners with fast-growth and enterprise brands to power Bespoke Growth, a wait-listed growth botique across all channels, and CxRM™ – our full-service retention and lifecycle offering that fuses enterprise CX with world-class retention marketing to drive growth, reduce churn, and wow customers.
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