Matt co-founded BARK in 2012, and today it provides toys, treats, food, dental care, and even air travel for dogs. Matt shares why he returned as CEO after a difficult 2022 fiscal year to lead a major turnaround and restore profitability. He also unpacks lessons from going public, his caution on fundraising, what he looks for in a CFO, and how becoming a dad shifted his priorities.

Chase founded Blenders in 2012, a San Diego sunglasses brand with a bold, beachy vibe. Chase shares the stories behind the early hustle days, buying out his co-founder, and the $90M majority-stake PE deal. He also dives into Blenders’ partnership with Coach Prime and why he hired a new CEO in 2024 to focus on storytelling the brand and collaborations.

Steven started Xero Shoes in 2009, a barefoot-inspired footwear brand he built with his wife after barefoot running helped him overcome running injuries. Steven shares what stand-up comedy taught him about entrepreneurship and how he got Xero onto Shark Tank. He also breaks down how Xero hit approximatley $70M in annual sales and the filters he uses to choose PE and agency partners.

Myriam started Maguire Shoes in 2016 with her sister as a Montreal-based designer footwear brand. Myriam shares why they show customers the production cost right next to the retail price and how mentors helped her get back to profitability after a two-year slump. She also explains how European wholesale and a refreshed brand identity will help them get to $20M in annual revenue.
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Aaron joined Newton Baby as CMO in 2017, a baby sleep brand known for its breathable mattresses. Aaron shares how he helped scale them to a $50M run-rate without raising capital and why he doubled ad spend during COVID while competitors pulled back. He also covers how they partner with creators, balance profit with revenue growth, and use GenAI for ad creative and copy.

Charles started IZIPIZI, a Paris-based eyewear brand, in 2010 with two high school friends. Charles shares how they scaled to 80+ countries and the rules they set to protect their friendship. He also discusses how they started in wholesale before expanding into DTC and retail, how they rebranded completely in 18 months, and their current push into the U.S. market.

Ryan is President at MALK, a plant-based milk brand, and previously co-founded Factor in 2012, the ready-to-eat meal company. Ryan shares why he left finance for CPG, how he scaled Factor, and why he sold his equity in Factor to support his family before its $277M exit. He also breaks down how he's helped scale MALK from $42M to $100M in 18 months.

Dinah founded Little Trouble in 2022, a punk-inspired kids clothing brand that’s grown into an 8-figure business. Dinah shares how she launched while on maternity leave and still working full-time, then scaled through product expansion, retention, and paid media. She also breaks down building the company while traveling abroad, her A-player team philosophy, and the inventory and collab bets she’s making for 2026.

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Nick started Mid-Day Squares in 2018, a Montreal-based functional chocolate brand. Nick shares how building with his wife and brother-in-law helped turn the company into a $40M run-rate business. He also breaks down how their build-in-public approach created a cult following, how they beat Costco's Road Show record in 2025, and why they began paying cocoa farmers in Bitcoin.

AJ joined U Beauty in 2022, a fast-growing eight-figure luxury skincare that launched in Sephora in December 2025. AJ shares how they're building the brand name through Sephora and its first celebrity partnership with Michelle Monaghan. He also dives into how he thinks about scaling on Meta, creator partnerships, retention and CRM, CRO, and more.

Brad started Wellnx Life Sciences in 2000, No Sugar Company in 2018, and Joyburst in 2022—CPG brands in snacks and beverages. Brad shares how he scaled each brand to a $100M run-rate and the playbook behind Joyburst’s breakout: the Super Bowl spot, the Vanilla Ice “Joyburst” music video, and the Disney partnership for Inside Out 2 and Lilo & Stitch.

Jacob co-founded Superpower in 2023 as a health super-app that tracks 100+ biomarkers to flag early signs of 1,000+ conditions. Jacob shares how a personal health crisis and family health struggles fueled his mission to move healthcare from reactive to proactive. He also breaks down how Superpower built a 150K waitlist and plans to use its $30M Series A.