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HygieneLab is a fast-growing men’s personal care brand offering high-performance, non-toxic essentials like shampoo, hair gel, deodorant, and more. Email and SMS were active revenue drivers for them, but the execution was uneven: send timing was inconsistent, messaging lacked focus, and revenue varied widely from campaign to campaign.
The opportunity wasn’t to send more, but to send smarter: tightening strategy, clarifying value propositions, and aligning content with what actually moved customers to purchase.
That’s when HygieneLab partnered with Jetset to rebuild their CRM into a disciplined, insight-led revenue engine—making data-backed decisions with every send and driving growth while protecting long-term list health.
Email revenue, from July to Aug
SMS revenue in month one vs. average month
Email flow revenue driven by new welcome flow
Strategic and tactical changes quickly transformed HygieneLab’s CRM from an inconsistent channel into one of its most effective and reliable growth drivers.
By concentrating volume on high-performing send days and sharpening value propositions around bundles and savings, email revenue increased 46% between July and August. SMS revenue also grew 127% in Jetset’s first month, as more focused, disciplined messaging improved engagement quality and conversion efficiency.
Importantly, this growth didn’t come at the expense of list health or engagement. HygieneLab maintained strong subscriber growth and long-term engagement, positioning the brand for higher customer LTV over time.
Today, CRM operates as a disciplined and scalable revenue engine for HygieneLab—one that drives growth without sacrificing the customer experience.
Jetset partners with fast-growth and enterprise brands to power Bespoke Growth, a wait-listed growth botique across all channels, and CxRM™ – our full-service retention and lifecycle offering that fuses enterprise CX with world-class retention marketing to drive growth, reduce churn, and wow customers.
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